The Apocalypse Is Nigh: Getting Offended Over Billboards

June 8, 2016 0 Comments

The Feminist and Social Justice Warriors have found something new to get offended over. I can’t

There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film. There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid. The geniuses behind this, and I use that term lightly, need to to take a long hard look at the mirror and see how they are contributing to society.

If you’re not sure what this is all about, the following quotes is a complaint about the X-Men: X-Men: Apocalypse movie poster/billboard from actress Rose McGowan. She is known for… honestly, nothing that I enjoyed watching, except for Scream, which, like McGowan, hasn’t aged well. However, she has adamant opinions about the violent X-men poster: ‘offensive and stupid.’

She also has some major difficulty finding out the context of the ad, but I can’t seem to figure out why:

But if you REALLY want to know the context of the billboard [Spoiler Alert]:

The billboard depicts the major climax of the film (towards the end) where Mystique (Jennifer Lawrence) shape-shifts into Psylocke (Olivia Munn) so she can get the upper hand on the major villain Apocalypse (Oscar Isaac). She manages to fool Apocalypse and cut his throat; however, Apocalypse has the power of regeneration (one of this many abilities). Realizing he has been tricked, he goes on to grab Mystique by the throat with one hand, choking her, and that is what is being portrayed in the billboard.

Although, I’m not sure why I (or anyone else for that matter) needs to explain why a villain, in one of the most well-known comic book franchises, is committing an evil act. Regardless, Rose pontificates:

Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero? The outcry would be enormous. So let’s right this wrong. 20th Century Fox, since you can’t manage to put any women directors on your slate for the next two years, how about you at least replace your ad?”

I have a better comparison: imagine if the roles in the X-man poster were reversed and we see a woman committing acts of violence towards a man.

My Super Ex-Girlfriend (2006) is a decade old. Regardless, considering that men are more likely to be victims of an intimate partner’s physical violence than women, I’m sure McGowan got on her soapbox and asked the producers to “take a long hard look at the mirror and see how they are contributing to society.”

Or, maybe this is 20th Century Fox’ way of leveling out playing field and making this more equal among the sexes. The level of intellectual dishonesty being displayed her is baffling, yet, not completely unheard of. The only time women seem to be interested in closing certain gender gaps is when closing those gaps only benefit women.

But don’t worry, I’ve managed to find a way to make the Billboard less offensive:

There, much better.

Rose continues:

I’ll close with a text my friend sent, a conversation with his daughter. It follows: ‘My daughter and I were just having a deep discussion on the brutality of that hideous X-Men poster yesterday. Her words: ‘Dad, why is that monster man committing violence against a woman?’ This from a 9-year-old. If she can see it, why can’t Fox?

Prove that we may not be getting dumber as a society after all: a 9-year-old girl was able to convey her complaints in such an eloquent manner.

All exaggerations aside, McGowan’s is capable of seeing it in the same way your average Gender Studies student is capable of understanding it. To rational thinking people, the billboard depicts an important scene in the movie where the main character is being strong, fighting the forces of evil. Last time I checked, we were supposed to care about women being portrayed equal to men, on and off the silver screen.

The purpose of the billboard is, of course, to encourage people to see it; considering that the advertisement portrays a famous character being in danger. It’s basic marketing; one of those interesting subjects that you need to be smarter than a 9-year-old to understand.

These billboards were revealed to the public for the longest time, so it’s not as if these opinions are brand new. Most of us just dismissed these ideas as the ignorant ramblings of another hypersensitive snowflake. The only reason this controversy is getting this much attention is because McGowan decided to jump on the bandwagon, effectively forcing the studio to issue and apology.

It’s not secret that the only time we hear of Hollywood stars complaining is when they want free publicity; and McGowan can use all of the publicity that she can get.

Last year, McGowan took to Twitter to point out the “sexism” she was experiencing during an Adam Sandler casting call.

I could have sworn that McGowan has performed nude on several different occasions; the first time I can remember was her role as Amy Blue in the film The Doom Generation (1995), more than 20 years ago. Although it was the first time she has ever been nude, it most certainly wasn’t the last. The actress has appeared nude in several other roles, such as her role as Gale Ann Thayer in the film Going All The Way (1997).

She is also very good a being a tease, as demonstrated in her role as Miss Kitty in the film Monkeybone (2001). Hell, one of the roles that made her famous was her role as Tatum in Scream (1996); definitely not because of her acting abilities, but because she revealed some seriously pokey nipples through a tight green shirt.

There are more examples; all of which occurred 20 years ago, so it’s not impossible to infer that McGowan has changed since then. As much as I would like to believe that, you can clearly see her performing nude in her most recent performance in the RM486 (2015) music video. It’s a pretty interesting view if you’re into that sort of thing.

Granted, it’s for artistic purposes, but isn’t all for artistic purposes? Regardless, nudity is nudity and based on McGowan’s previous work, she should have realized why the Adam Sandler role was being offered.

Or maybe (this is just my conjecture) she has realized that her body isn’t as marketable as it was in the past. Mix that in with the fact that nothing has really come out of her career within the last couple of years, and we have the controversy that he have today.

Ultimately, this issue is a non-issue, but it is only a taste of what has yet to come. I do look forward to the next X-men movie where male characters aren’t allowed to touch or hit male characters and villains are defeated with just one hit. I’d see that.

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